Bruna_packaging_overview Bruna_mothersday_fathersday Bruna_wrappingpaper_basic Bruna_wrappingpaper_woman Bruna_wrappingpaper_man Bruna_wrappingpaper_kids Bruna_beachbag_summer2013

Bruna Visual Merchandise

opdrachtgever: INA-MATT voor Bruna
team: Ina Meijer, Nico van Diem en Marjolijn Stappers 

Since its foundation in 1835 retail company Bruna has turned into an icon in the field of reading and writing in the Netherlands, with currently 345 stores across the country. Design studio INAMATT was commissioned to re-design the interior of the stores and to re-style the well-know visual identity, marked by the fiery red logotype. As a concept maker, designer and illustrator I was closely involved in this project from the first idea in 2012 until last year.
During that time the creative team have made a very rich diversity of merchandise, patterns, instore communication, illustrations and gifts. All from a few very clear starting points. For my port folio I made a very small selection ( compared to the loads of art work we created for Bruna) to give an idea.


Bruna Kidsweek


Anurbia is een nieuwe wereld van de Bruna. Hier lees je achterstevoren. Op kan je leuke knutselvellen en cupcakerecepten downloaden.  
In samenwerking met Kidsweek ( dé weekkrant voor kinderen van 7 t/m 12 jaar) heeft het ontwerpteam een doeposter ontworpen waar je van alles in kan ontdekken. Een echte Yob Woc bijvoorbeeld of Gnik Gnok. 

Hotel The Exchange

Options! - visual merchandise

A hotel with rooms dressed like models

For boutique hotel The Exchange Studio Ina Matt created the basic concept and led a group of AMFI fashion students in shaping dressing rooms like models. Themes ranged from The Tailors Dummy Room, ManRayEyes and The Tile Room, each of which is detailed through graphics, colour and fabric schemes and dazzling design objects and ornaments.

Uit de Keuken van Maass

Uit de Keuken van Maass - Logo

​Visual style developed for De Keuken van Maass, a producer of ready-made biological meals. The quality meals are now packaged in simple, outspoken and tasteful designs. Departing from a small drawing of a cooking pot, the artwork found its way to all communications, from website to Christmas card. From visual merchandise to retail design and food stand.

Uit de Keuken van Maass

Louis Karton

Louis Karton - logo

We zijn bezig met een leuke opdracht voor het super succesvolle RagBag. Nieuwe design versies van de Ragbag Tassen, we beginnen simpel met de opdruk. De Louis Karton tas, geïnspireerd op de bijna gelijknamige beroemde tassenfabrikant,  is inmiddels gemaakt als prototype. Hopelijk gaat er snel meer in de ‘maak’. 

Robodock - Feniks

Robodock 2010 - Vuurvogel

Robodock is a one of a kind, inventive, multi disciplinary, contemporary art festival.
What else then a Phoenix could be the theme of the last Robodock event after 18 years…

Artists from Europe and North America were invited to give all kind of performances – fire shows, industrial installations, multi-media acts during this event.

After four days of this inspiring conviction the bird dies in a show of flames and combustion
We are waiting for renewal or rebirth of the festival ever since…